3,354 quote requests across 10 months.
A residential solar campaign programme generated 3,354 completed quote-request forms over 10 months. The strongest month recorded 591 requests.
3,354 quote requests | 10 months of activity | 591 requests in the strongest month
1. The situation
The residential solar campaign used a form that collected contact details without asking qualifying questions. This gave the business limited context about each prospective customer’s requirements before follow-up.
2. The focus
Make every enquiry more informative.
We expanded the form to collect information beyond contact details and developed clearer creative to support the enquiry process.
3. The work
- Introduce seven qualifying questions. We redesigned the lead form with seven additional questions, intended to improve enquiry relevance and provide more useful information for qualification.
- Clarify the advertising creative. We created new, clearer advertising assets to communicate the offer more effectively.
4. The outcome
The programme generated 3,354 quote requests across the reporting period, with monthly volume reaching 591. Recorded submissions in every month provide a sustained, multi-month view of customer response.
A sustained flow of measurable interest in residential solar.
Start with the part that is hardest to explain
It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.
Share the context and we will identify the most useful place to begin.
Start with the part that is hardest to explain
It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.
Share the context and we will identify the most useful place to begin.