24,000+ calls in six months.
A premium furniture campaign programme recorded 24,000+ calls alongside brand-profile activity, giving the business a measurable view of contact-oriented response.
24,000+ calls | 6 months of activity | 6,200 calls in the strongest month
1. The situation
The premium furniture account had incomplete tracking. The work combined measurement corrections and new product campaigns with optimisation of the existing campaign and asset mix.
2. The focus
Support product discovery and direct contact through better campaign execution.
We aligned new campaigns with product priorities, refined product messaging and used performance results to guide campaign and asset decisions.
3. The work
- Correct conversion tracking. We addressed incomplete tracking in the account.
- Launch priority product campaigns. We created new campaigns for the products the business wanted to promote.
- Refine the campaign and asset mix. We optimised campaigns against their results and paused underperforming campaigns and assets.
- Strengthen messaging and setup. We researched relevant product terms, incorporated them into advertising messages and corrected campaign settings.
4. The outcome
The programme recorded 24,800+ calls, with the strongest monthly response in June at 6,200. This provides a distinct measure of contact-oriented engagement alongside profile growth.
A measurable contact response alongside brand activity.
Start with the part that is hardest to explain
It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.
Share the context and we will identify the most useful place to begin.
Start with the part that is hardest to explain
It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.
Share the context and we will identify the most useful place to begin.