30% lower remarketing CPA. 71% more conversions.
An industrial services remarketing campaign recorded stronger conversion volume with a lower cost per action. Conversion growth outpaced the increase in media investment.
−30% remarketing CPA | +71% remarketing conversions | +19% remarketing spend
1. The situation
The account ran a separate remarketing campaign alongside search activity. Campaign-level reporting made it possible to assess remarketing performance independently from the wider account.
2. The focus
Evaluate remarketing as a distinct contributor to acquisition.
The selected comparison concerns the remarketing campaign specifically, preserving a clear link between the result and the activity behind it.
3. The work
- Separate remarketing activity. Remarketing was reported as its own campaign.
- Search alongside remarketing. The wider account also included search activity.
- Campaign-level cost visibility. Remarketing spend and conversions were available separately.
- Defined comparison. June and August provided two reported months within the managed period.
4. The outcome
Remarketing conversions increased by 71%, while remarketing spend grew by 19%. Cost per conversion decreased by 30%, showing stronger conversion efficiency within this part of the acquisition programme.
More remarketing conversions with improved cost efficiency.
Start with the part that is hardest to explain
It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.
Share the context and we will identify the most useful place to begin.
Start with the part that is hardest to explain
It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.
Share the context and we will identify the most useful place to begin.