41% lower CPA. 69% more conversions.

An automotive service business recorded higher conversion volume at a substantially lower cost per action, with monthly media investment remaining consistent.

−41% CPA | +69% conversions | Consistent ad spend

1. The situation

The automotive services account had incomplete tracking. We addressed the measurement gaps and created new campaigns around the services the business wanted to promote.

2. The focus

Connect service priorities with relevant search demand.

We combined corrected tracking and campaign settings with keyword research and ongoing performance optimisation.

3. The work

  1. Correct conversion tracking. We corrected the tracking setup to address incomplete conversion measurement.
  2. Build campaigns around priority services. We created new campaigns for the services selected for promotion by the business.
  3. Remove underperforming activity. We optimised campaigns against their results and paused underperforming campaigns and assets.
  4. Strengthen keyword relevance. We researched relevant service keywords, added them to the account and corrected campaign settings.

4. The outcome

May 2026 recorded 69% more conversions than May 2025. Ad spend was slightly lower, with a difference of less than 1%, and cost per conversion fell by 41%.

Higher response volume with a lower cost per tracked action.

Start with the part that is hardest to explain

It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.

Share the context and we will identify the most useful place to begin.

Start with the part that is hardest to explain

It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.

Share the context and we will identify the most useful place to begin.