Nearly triple the revenue. Just 3% more ad spend.
A beauty retailer recorded a 185% increase in attributed sales revenue with only a marginal increase in media investment. Revenue grew considerably faster than purchase volume, making sales value the defining result.
+185% attributed revenue | +5% purchases | +3% ad spend
1. The situation
The beauty retailer was promoting products through campaigns that needed corrections to their setup. Our initial work focused on campaign configuration, product selection and new creative assets.
2. The focus
Bring campaign setup, product demand and creative into alignment.
We prioritised products with established popularity and market demand, supported by corrected campaigns and newly developed creative.
3. The work
- Correct campaign setup. We corrected the existing campaign configuration to support the retailer’s sales activity.
- Prioritise products with demand. We focused promotion on popular products and products customers were actively looking for.
- Develop new creative. We created fresh advertising assets to support the selected products.
4. The outcome
Attributed revenue rose by 185%, purchases increased by 5%, and ad spend grew by just 3%. The improvement was concentrated in the reported value of purchases, rather than a comparable increase in order volume.
A stronger revenue result from a broadly consistent investment.
Start with the part that is hardest to explain
It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.
Share the context and we will identify the most useful place to begin.
Start with the part that is hardest to explain
It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.
Share the context and we will identify the most useful place to begin.