4,962 leads across four months.
A home improvement campaign programme recorded 4,962 leads between May and August, with the strongest month contributing 1,931 tracked actions.
4,962 leads| 4 months of activity | 1,931 leads in the strongest month
1. The situation
The home improvement account required a complete tracking setup, and existing campaigns were targeting incorrect locations. We addressed both issues while building campaigns around the services being promoted.
2. The focus
Reach relevant locations with measurable service campaigns.
The work brought together tracking implementation, corrected location targeting and keyword research aligned with the service offer.
3. The work
- Implement the tracking setup. We completed the tracking setup for the account’s campaign measurement.
- Create service campaigns. We built campaigns to promote the business’s services.
- Correct location targeting. We corrected existing campaigns that were targeting the wrong locations.
- Refine keywords and campaign settings. We researched relevant service keywords, added them to the account and corrected campaign configuration.
4. The outcome
The account recorded 4,962 leads across four months. June contributed the largest monthly total at 1,931, with leads activity recorded throughout the selected period.
A substantial volume of measurable customer response.
Start with the part that is hardest to explain
It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.
Share the context and we will identify the most useful place to begin.
Start with the part that is hardest to explain
It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.
Share the context and we will identify the most useful place to begin.