172% more conversions. Virtually unchanged ad spend.

A furniture business recorded 172% more conversions than in the same month a year earlier. With monthly spend increasing by less than 1%, cost per conversion fell by 63%.

+172% conversions | −63% CPA | Less than 1% change in ad spend

1. The situation

The furniture account had incomplete conversion tracking. We corrected the measurement setup and introduced new campaigns for the business’s priority products, alongside ongoing campaign optimisation.

2. The focus

Align acquisition with the products that matter to the business.

The work combined tracking corrections, new product campaigns and stronger keyword relevance, with performance guiding which campaigns and assets remained active.

3. The work

  1. Correct conversion tracking. We addressed gaps in the account’s tracking setup.
  2. Create priority product campaigns. We built new campaigns for the products the business wanted to promote.
  3. Optimise the active campaign mix. We reviewed results, optimised campaigns and paused underperforming campaigns and assets.
  4. Refine keyword relevance. We researched and added relevant keywords, alongside corrections to campaign settings.

4. The outcome

Recorded conversions increased by 172%, while ad spend remained virtually unchanged. Calculated cost per conversion fell by 63%, showing a substantial improvement in reported acquisition efficiency.

More conversion activity from essentially the same media investment.

Start with the part that is hardest to explain

It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.

Share the context and we will identify the most useful place to begin.

Start with the part that is hardest to explain

It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.

Share the context and we will identify the most useful place to begin.