More than double the purchases. 20% lower CPA.

A home textiles retailer increased monthly purchases by 126% while expanding ad spend by 80%. Cost per purchase fell as purchase volume grew.

+126% purchases | −20% cost per purchase | +80% ad spend

1. The situation

The home textiles account required campaign corrections and a more focused approach to product promotion. A new sales campaign was active from May, supported by product selection and new creative work.

2. The focus

Build sales activity around products customers want.

We corrected campaigns, prioritised popular products with market demand and created new advertising assets to support the product selection.

3. The work

  1. Correct existing campaigns. We corrected campaign setup as part of the initial account work.
  2. Focus promotion on product demand. We prioritised popular products and products customers were actively looking for.
  3. Create new advertising assets. We developed new creative to support the products being promoted.

4. The outcome

By August, monthly purchases were 126% above May’s level. Spend increased by 80%, while cost per purchase declined by 20%. Purchase growth outpaced investment growth over the comparison period.

Higher purchase volume with improved unit economics at the advertising level.

Start with the part that is hardest to explain

It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.

Share the context and we will identify the most useful place to begin.

Start with the part that is hardest to explain

It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.

Share the context and we will identify the most useful place to begin.