187% more revenue. 56% less ad spend.
An industrial e-commerce business recorded substantially higher purchase value while reducing its monthly media investment. A focused comparison of sales revenue and spend shows the improvement in commercial efficiency.
+187% attributed revenue | −56% ad spend | 2.87× monthly revenue
1. The situation
The industrial retailer’s account had incomplete conversion tracking. The initial work addressed measurement and campaign setup, with new campaigns focused on the products the business wanted to prioritise.
2. The focus
Align campaign delivery with commercial priorities.
We corrected tracking, created product campaigns and refined the account around relevant search demand and observed performance.
3. The work
- Correct conversion tracking. We corrected the existing tracking setup to address gaps in conversion measurement.
- Build campaigns around priority products. We created new campaigns for the products the business wanted to promote.
- Control unproductive spend. We optimised campaigns against their results and paused underperforming campaigns and assets.
- Strengthen search relevance. We researched relevant keywords, added them to the account and corrected campaign settings.
4. The outcome
June’s attributed purchase value was 2.87 times May’s, while media spend fell by 56%. The result demonstrates a substantial improvement in reported revenue efficiency during the comparison period.
More sales value from a lower media investment.
Start with the part that is hardest to explain
It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.
Share the context and we will identify the most useful place to begin.
Start with the part that is hardest to explain
It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.
Share the context and we will identify the most useful place to begin.