41% more conversions. Just 14% more ad spend.

A passenger transport business increased monthly conversion volume while reducing CPA by 19%. Recorded customer actions grew faster than the media investment supporting them.

+41% conversions | −19% CPA | +14% ad spend

1. The situation

The passenger transport account had incomplete tracking, targeting issues and no negative keyword coverage. Our documented interventions covered tracking corrections, new service campaigns and campaign optimisation.

2. The focus

Improve the relevance and measurement of customer acquisition.

We corrected tracking and campaign setup, researched relevant keywords and used campaign results to guide optimisation.

3. The work

  1. Correct the tracking setup. We addressed incomplete conversion tracking in the account.
  2. Create campaigns for priority services. We launched new campaigns for the services the business wanted to promote.
  3. Optimise against performance. We refined active campaigns and paused underperforming campaigns and assets.
  4. Improve relevance and configuration. We researched and added relevant service keywords and corrected campaign settings.

4. The outcome

August recorded 41% more conversions than March, with a 14% increase in ad spend. Calculated CPA declined by 19%, combining higher response volume with improved advertising efficiency.

Higher conversion volume at a lower cost per action.

Start with the part that is hardest to explain

It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.

Share the context and we will identify the most useful place to begin.

Start with the part that is hardest to explain

It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.

Share the context and we will identify the most useful place to begin.