More than quadruple the online revenue. Consistent ad spend.
A premium furniture business recorded 341% higher attributed online revenue and 292% more online purchases, with virtually unchanged monthly media investment.
+341% online revenue | +292% online purchases | Consistent ad spend
1. The situation
The premium furniture business’s account had incomplete tracking. We addressed the measurement gaps and created new product campaigns, with ongoing optimisation of campaigns and advertising assets.
2. The focus
Give product promotion a stronger operational foundation.
We combined tracking corrections with new campaigns, more relevant product messaging and performance-based decisions about which activity to continue.
3. The work
- Correct conversion tracking. We corrected the tracking setup to address incomplete measurement.
- Launch priority product campaigns. We created new campaigns around the products selected for promotion by the business.
- Refine campaigns against performance. We optimised active campaigns and paused campaigns and assets that were underperforming.
- Improve product messaging and setup. We researched relevant product terms, incorporated them into advertising messages and corrected campaign settings.
4. The outcome
December recorded more than four times August’s attributed online revenue and almost four times its online purchases. Monthly ad spend differed by less than 1%.
A materially stronger sales result at a consistent level of investment.
Start with the part that is hardest to explain
It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.
Share the context and we will identify the most useful place to begin.
Start with the part that is hardest to explain
It may be rising acquisition costs, conflicting reports, weak lead quality, a conversion drop or uncertainty about the next investment decision.
Share the context and we will identify the most useful place to begin.